Crowdfunding
Over the last decade, crowdfunding has emerged as a powerful tool for enabling collective financial participation in creative, social, and entrepreneurial projects. By leveraging online platforms and network effects, crowdfunding has helped connect early-stage projects with communities willing to support them, often in exchange for products, perks, or equity.
🏗️ Four Primary Models of Crowdfunding:
Reward-based
Participants receive exclusive products or perks in return for contributions.
Kickstarter, Indiegogo
Donation-based
Contributions are made without financial return — typically for charitable causes.
GoFundMe
Lending-based
Backers lend capital to projects and receive repayments with interest.
LendingClub
Equity-based
Participants receive ownership or profit rights in startups they support.
Seedrs, Republic, Crowdcube
According to Statista, more than $16.2B was raised globally via crowdfunding in 2020, with projections estimating the market to surpass $28.8B by 2025. In the U.S., Republic has facilitated participation in over 250 startups, and Seedrs in the UK has enabled the deployment of over £293M into early-stage ventures.
⚖️ Key Limitations of Traditional Crowdfunding
While successful, traditional crowdfunding models also carry notable limitations:
Limited financial upside for contributors (especially in reward/donation-based models)
Restricted liquidity — contributions are often locked without any way to exit
Fragmented access — eligibility often varies based on jurisdiction, income, or accreditation
Minimal investor governance — few platforms offer participants voting rights or influence over the project’s development
🔁 Crowdfunding vs. Jolders: A New Model of Participation
While both models leverage distributed participation, Jolders introduces a next-generation framework using blockchain infrastructure, tokenized participation, and smart contract-based governance.
Feature
Traditional Crowdfunding
Jolders
Ownership Model
Perks or non-transferable equity
On-chain participation via NFTs
Liquidity
None or very limited
Optional secondary market access
Geographic Reach
Often regional or jurisdiction-bound
Global by default (compliance permitting)
Investor Rights
Minimal influence or control
Governance rights and access to reports
Transparency
Limited disclosure from projects
On-chain record of all participation activity
Revenue Sharing
Rare
Possible royalty/loyalty revenue sharing
🔍 Why This Matters
Jolders bridges the best of both worlds — the accessibility of crowdfunding and the structural rigor of private market participation. Through tokenized models, participants can access curated opportunities with flexible entry points, transparent performance tracking, and optional liquidity.
This model offers a stronger alignment between projects and participants while maintaining trust and flexibility through blockchain infrastructure.
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